Danielle Tergis is an award winning strategic marketing and communications expert with a passion and focus on the hospitality, health and wellness lifestyle, and sustainable food sectors. As Marketing and PR Manager at the The Liaison Capitol Hill, an Affinia Hotel, and its nationally renowned restaurant Art and Soul, she worked closely with celebrity chef Art Smith to create initiatives to position the restaurant as one of DC’s "must go" destinations. She also developed innovative programs such as the trend setting "Yoga on the Roof" program to incorporate the idea of healthy lifestyles and relaxation for hotel guests.
While at Hisaoka Public Relation, DC’s top lifestyle and hospitality public relations agency, Danielle developed strategic promotional plans for fine dining establishments and the nation’s top chefs, including Charlie Palmer and Bryan Voltaggio of Volt. Her work for an organic wine and Earth Day promotion at Urbana Restaurant and Wine Bar was recognized with Kimpton Hotels’ “Going Green” award. She led the brand launch for FXVA, Fairfax County, Virginia’s tourism organization, and the equally successful “FX Marks the Spot” campaign, which each won awards for creativity and strategic public relations from the Hospitality Sales and Marketing Association International.
As Director of Marketing and Communications for Yoga Alliance, Danielle repositioned the world's largest nonprofit yoga organization as the leading registry of yoga professionals through a comprehensive branding campaign. This resulted in 38 percent growth (18,000 to 25,000 registrants representing 120 countries) in 14 months. She also designed a record breaking national yoga event that garnered media coverage in nearly 60 TV and radio stations, 56 newspapers, and 15 online media outlets.
While at Thomas & Perkins Advertising and the Cystic Fibrosis Foundation in Denver, Danielle developed tactical strategies including product placements in movies, value added advertising, fundraising promotions and managed accounts for national brands such as Pentax and Wendy’s. Her career began behind the scenes at WASH-FM, a Washington, DC, radio station, as a promotions director.
Danielle is a member of the American Marketing Association and is on the steering committee for Think Local First DC's Eat Local Week. She is an Advisory Board member for the Alexandria Emerging Technology Center, a business incubator that supports innovators and entrepreneurs focused on solving urban challenges of sustainability, energy and resilience. She is also on the committee for the Johns Hopkins "Women in Business" Affinity Group. She served on the host committee for the LOHAS DC networking event. She earned her bachelor’s degree in Mass Media Communications from West Virginia University and her Masters of Science in Marketing from Johns Hopkins University. Based in Northern Virginia, she enjoys meditation, the practice of yoga and perusing her local farmers market